Nub Cigar - Sam Leccia

Sam Leccia · 02-09-2008, 05:14 PM

Sam Leccia was born and raised in Pittsburgh PA, joined the Navy at age 18, and was stationed on the USS Constellation (CV-64) for 4 years. After his hitch in the Navy he got into the liquor industry where for 7 years he worked for such brands as Bacardi, Dewars, Grey Goose, and Jack Daniels. He also was a partner in an award winning vodka.

It was when he worked for Dewar’s scotch whisky where Sam’s interest in premium cigars hit a tipping point. He was fortunate to go to a cigar factory and it was on that trip that Sam felt that the Cigar industry was a perfect fit. He was overwhelmed with the manpower, passion, tradition, and work ethic that goes into every cigar.

While living in Laguna Beach, Sam caught wind that Jose Oliva was putting together a sales force and marketing program to take the Oliva brand to new heights. This was just the opportunity he was looking for. Taking a considerable pay cut and even a demotion in position, Sam was determined to show Jose that he could help take his brand to a new level. He took a regional sales position and tripled his territory in annual sales in 2 years.

Prior to coming on board, Sam talked to Jose about being part of “something bigger”. He mentioned that he would like to have his own brand. Jose’s response was that the Oliva brand needed the attention at that time but when the timing is better he would very much be interested in hearing more.

Sam took Jose at his word, and after learning the craft of rolling, Sam spent countless hours of his spare time educating himself on tobacco and cigars. He would take cigars apart and learn more about their makeup. He then would remove wrappers from cigars he enjoyed, to place them on cigars he didn’t to get a better understanding of what he liked and why. He also experimented with “coffee can” curing, using different techniques to get different flavor characteristics out of the tobacco.

It was doing some of his experiments that Sam found out that there is a “sweet spot” on every tobacco leaf, and by using only this sweet spot, you can create a cigar that is not only complex in flavor, but consistent from beginning to end. It was then that he created “Nub”. A cigar innovation that Sam believes could change every preconceived notion on cigar making, and cigar enjoyment.

tekeeladude · 02-10-2008, 11:27 AM

Congratulations Sam! Can't wait to try some of your new cigars.

Ceedee · 02-10-2008, 11:52 AM

Sam, congratulations brother! We are all pretty darn stoked to hear about your whole new concept in cigar smoking! Can't wait to get my hands on a Nub cigar!

CD

matt257 · 02-10-2008, 11:53 AM

I dont want to sound like a broken record, but congrats Sam and really looking forward to your cigars!!

Sam Leccia · 02-10-2008, 11:56 AM

Quote:

Originally Posted by matt257

I dont want to sound like a broken record, but congrats Sam and really looking forward to your cigars!!

That's a broken record I can always listen to!

Thanks guys looking forward to some Nerfs!

Dun killin time · 02-10-2008, 12:21 PM

"Nerfing" I love it
Can't wait to try those Filet Mignons

brianhewitt · 02-10-2008, 12:50 PM

Welcome aboard! (LOL, I couldn't resist.) Congratulations on the new forum, and grand new tobacco experiment!

Webmeister · 02-10-2008, 01:20 PM

Congrats on the new forum, the new line, and inspiration for a new (soon to be universally familiar) entry in cigar terminology: the Nerf! Consider me to be a broken record as well. Can't wait to get a shot at one of your new smokes.

All the best brother!

Scoop · 02-10-2008, 02:14 PM

Congrats again Sam. Looking forward to trying one of YOUR cigars. Let me know when NUB ashtrays are available.

forgop · 02-10-2008, 02:15 PM

Wow...looks like I need to put this biography on wikipedia or something.

02-09-2008, 05:14 PM	#1
Sam Leccia Head Honcho Join Date: Jan 2008 Location: Pittsburgh, PA Posts: 381	Nub Cigar - Sam Leccia Sam Leccia was born and raised in Pittsburgh PA, joined the Navy at age 18, and was stationed on the USS Constellation (CV-64) for 4 years. After his hitch in the Navy he got into the liquor industry where for 7 years he worked for such brands as Bacardi, Dewars, Grey Goose, and Jack Daniels. He also was a partner in an award winning vodka. It was when he worked for Dewar’s scotch whisky where Sam’s interest in premium cigars hit a tipping point. He was fortunate to go to a cigar factory and it was on that trip that Sam felt that the Cigar industry was a perfect fit. He was overwhelmed with the manpower, passion, tradition, and work ethic that goes into every cigar. While living in Laguna Beach, Sam caught wind that Jose Oliva was putting together a sales force and marketing program to take the Oliva brand to new heights. This was just the opportunity he was looking for. Taking a considerable pay cut and even a demotion in position, Sam was determined to show Jose that he could help take his brand to a new level. He took a regional sales position and tripled his territory in annual sales in 2 years. Prior to coming on board, Sam talked to Jose about being part of “something bigger”. He mentioned that he would like to have his own brand. Jose’s response was that the Oliva brand needed the attention at that time but when the timing is better he would very much be interested in hearing more. Sam took Jose at his word, and after learning the craft of rolling, Sam spent countless hours of his spare time educating himself on tobacco and cigars. He would take cigars apart and learn more about their makeup. He then would remove wrappers from cigars he enjoyed, to place them on cigars he didn’t to get a better understanding of what he liked and why. He also experimented with “coffee can” curing, using different techniques to get different flavor characteristics out of the tobacco. It was doing some of his experiments that Sam found out that there is a “sweet spot” on every tobacco leaf, and by using only this sweet spot, you can create a cigar that is not only complex in flavor, but consistent from beginning to end. It was then that he created “Nub”. A cigar innovation that Sam believes could change every preconceived notion on cigar making, and cigar enjoyment.

02-10-2008, 12:21 PM	#6
Dun killin time Nub Join Date: Feb 2008 Location: a Posts: 35	"Nerfing" I love it Can't wait to try those Filet Mignons Last edited by Dun killin time; 02-10-2008 at 12:25 PM.

02-10-2008, 12:50 PM	#7
brianhewitt Nub Join Date: Feb 2008 Location: Hotlanta Posts: 75	Welcome aboard! (LOL, I couldn't resist.) Congratulations on the new forum, and grand new tobacco experiment! __________________ *Brian* of Brian's Random Thoughts and The Stogie Review

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02-10-2008, 11:27 AM	#2
tekeeladude Moderator Join Date: Feb 2008 Location: Omaha Posts: 104	Congratulations Sam! Can't wait to try some of your new cigars.

02-10-2008, 11:52 AM	#3
Ceedee Moderator Join Date: Feb 2008 Location: Matthews, NC Posts: 74	Sam, congratulations brother! We are all pretty darn stoked to hear about your whole new concept in cigar smoking! Can't wait to get my hands on a Nub cigar! CD

02-10-2008, 11:53 AM	#4
matt257 Moderator Join Date: Feb 2008 Location: UK Posts: 364	I dont want to sound like a broken record, but congrats Sam and really looking forward to your cigars!!

02-10-2008, 01:20 PM	#8
Webmeister NUberhood Spiderman Join Date: Feb 2008 Location: Indian Trail, NC Posts: 145	Congrats on the new forum, the new line, and inspiration for a new (soon to be universally familiar) entry in cigar terminology: the Nerf! Consider me to be a broken record as well. Can't wait to get a shot at one of your new smokes. All the best brother!

02-10-2008, 02:14 PM	#9
Scoop Junior Nub Join Date: Feb 2008 Location: Coloma, MI Posts: 28	Congrats again Sam. Looking forward to trying one of YOUR cigars. Let me know when NUB ashtrays are available.

02-10-2008, 02:15 PM	#10
forgop Junior Nub Join Date: Feb 2008 Location: Indianapolis, IN Posts: 22	Wow...looks like I need to put this biography on wikipedia or something.